Global leader in mobile messaging Acision wanted a brand re-vamp that fitted in with their new business strategy. That meant evolving the brand, so that as an organisation they appear more edgy, dynamic and youthful. Moving away from the corporate look of a B2B company to more of a B2C look, without alienating their core customers.
I wanted to create a simple and modern mark that conveyed the brands three core values – communication, mobility, and connectivity. After a bit of experimenting I landed on the concept of a ‘prism’ using intersecting lines to deliver that message. This strong mark coupled with an enlivened colour palette and use of soft, rounded typography creates a more approachable and modern brand.