Global data protection company arcserve wanted a complete refresh of their existing brand. The objective was to position arcserve to partners, end users and analysts as an innovative provider of next generation backup and recovery solutions. They wanted a simple, modern and minimalist design that moved the brand on from the previous dated approach.
As arcserve needed a brand independent of the CA Technologies brand styling they previous sat under, it was important to re-develop the brand from scratch. After several explorations I developed a clean and minimal mark that simply portrayed the company’s values. This styling along with a strong colour palette helps the company stand out from competitors and humanise the brand.