Industry-leading Website Security Solutions company Symantec were looking for a campaign to engage sales reps into a ‘lead pass program’ and drive revenue within major accounts. The incentive scheme is based on a points tally leaderboard with monthly prizes and the chance to win a holiday.


I wanted to create a campaign that played on sales teams competitive streak by asking the question – who’s the ‘sales leader’? I developed a typographic illustration with a very regal feel, a strong piece that will create interest even before they’ve seen the prizes.