Global leader in Internet security Trend Micro wanted a fresh campaign that would facilitate the regions to recruit channel partners and enable them to sell the Trend solutions portfolio. They wanted a stand out/cheeky creative to convey that Trend Micro is different than other companies and they can ‘transform your business’.
Wanting a fun campaign that would create a stir gave me the chance to push the boundaries with this creative. ‘The Channel Renaissance’ is a play on Trends revival in the industry with their in the cloud products. Inspired by the renaissance art movement I developed an elaborate illustration around classic typography to emphasise the message.