Worldpay had two problems, awareness and understanding of their propositions and a lack the physical high-street presence. That as a result meant they were failing to showcase their products and services direct to end users, so they were looking for an interactive educational experience, that helped explain the companies offerings.
The basis of the idea was to create an interactive worldpay universe in which the user can navigate through to the relevant ‘world of ways to pay’ for their business. Each interactive world tells a story through a series of infographics and video to demonstrate the most suited payment option. The character development and overall styling created a playful and friendly feel to the design.