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BRIEF

Leading provider of electronic payment processing solutions WorldPay required an Integrated campaign to generate awareness, drive demand and put them at the forefront of the mid sized business sector. The campaign had to differentiate WorldPay from its competitors and also be relevant and motivating across breadth of all audiences.

SOLUTION

The idea is based around one simple and strong word – yes, with WorldPay payment processing you will be able to say ‘yes’ to every transaction. Style-wise I decided to explore one of my favourite illustration styles rather than using photos, helping create a unique, playful feel and deliver the ‘stand out’ campaign they were after.